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MenuTrends INSIDER Database: New Menu Items, LTOs, Test Market Products (Updated Monthly)

Datassential, June 2012


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INSIDER is a database updated each month with the latest new menu items, limited time offers (LTOs), and test market products at top US chain restaurants.

INSIDER is useful for both culinary and for corporate marketing teams as they look to maximize opportunities by staying on top of the latest offerings at chain restaurants.

With INSIDER you can:

Search your way.

You can browse the latest items with a single click, or filter your search by chain segment, item type, ingredient, or keyword. INSIDER makes it easy to find exactly what you need.

PhotoView brings menu items to life.

Menu listings are enhanced with pictures that enrich the visual experience. Photos can also be accessed in their original size and downloaded for your own presentations.

FoodWatch in your inbox.

Too busy to log in regularly? Simply set up a “watch list” of target chains and menu categories; you’ll receive an email update each month for the chains and foods you want to track.

Export listings to Excel or PowerPoint.

Support your initiatives and presentations with menu listings exportable directly from INSIDER. Just click the “export” link to save the results of any search to your desktop.

Datassential is a source for effective research and consulting solutions. It provides clients with both customized and syndicated services that enhance market intelligence, trigger new sales, and improve customer relationships. It offers a broad array of solutions including menu trends analysis, operator & consumer research, strategic planning, and interactive development.


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