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Domestic Kitchen Furniture Market Report - UK 2011-2015 Analysis
AMA Research, July 2011, Pages: 89
AMA Research are pleased to announce the publication of the Eleventh Edition of “Domestic Kitchen Furniture Market Report - UK 2011-15 Analysis”. This report incorporates original input and primary research and represents an up-to-date and comprehensive review of the kitchen furniture market.
Product sectors covered in the report include:
- Kitchen Furniture
- Sinks
- Worktops
The kitchen furniture market is resilient and driven to a large and increasing extent by replacement and improvement programmes and it is this RMI sector, which is likely to provide a solid basis for market recovery over the next few years. Aided by some recovery from late 2011 onwards in the house building and house moving sectors, this should support a more optimistic short to medium term future in the kitchen industry.
Key points of particular interest:
- Estimates and forecasts for 2011 through to 2015.
- The shift towards professional installation as more suppliers offer and promote this service.
- The changing role of the kitchen, providing a functional area for cooking and a place for socialising, entertaining, relaxing etc.
- Improvements in materials and designs, providing a wider choice of work-surfaces, sinks and accessories in particular, together with more products adapted for elderly and infirm customers.
- Greater consumer awareness of products and fashion trends within the industry, but with the market inhibited to some extent by the currently high level of personal debt and poor employment prospects in the public sector.
- The report is not simply a long list of government and fiscal data, but an intelligent and researched review of the kitchen furniture market in the UK.
Key areas covered in the report include:
THE KITCHEN FURNITURE, WORKTOPS & SINKS MARKET
- Total Kitchen Furniture Market - market background, product mix by value.
- Furniture, Worktops and Sinks Market - historical market development, analysis of market size by value 2004-2010. Forecasts of market sizes to 2015.
- Factors influencing Market Development - house building, economic situation and house price inflation, RMI, consumer confidence, growing influence of design/style changes, population mix changes, increases in the number of second/third time buyers, decent homes programme, etc.
- Imports and Exports - developments in import and export levels to 2010, factors influencing the level of imports and the changes in exports. Dramatic rises in imports in 2007 and 2008, contrasted with sharp falls in 2009 and 2010.
- Fitted Kitchen Furniture Ownership - changes in ownership levels 2010, forecasts to 2015, factors influencing current and future ownership levels e.g. new house building, choice of products now available, public housing, decent homes programme.
- Kitchen Appliances - annual sales of built-in and free standing products, mix by type of appliance, influence of appliance sales in fitted kitchen furniture market.
PRODUCTS
- Trends in Design/Materials in Kitchen Furniture – High proportion of modern and contemporary designs, greater consumer awareness; emphasis on performance and benefits, quality and features, trends in colours and finishes, long term trends in styles and designs, etc.
- Flat-Pack/Rigid Units - market share mix of each sector, quality levels of flat-pack kitchens, factors affecting mix between flat-pack and rigid kitchens, market share of flat-pack/rigid kitchens, assembly methods of kitchen furniture.
- Trends in Design/Materials in Worktops - share mix by material, colour/pattern trends in worktops, growth of non-laminate materials such as solid surfaces, wood, stone/granite, stainless steel advantages/disadvantages, new product developments.
- Trends in Design/Materials in Sinks - historic and current developments in materials, current and future trends, material share estimates, factors influencing material trends e.g. product development, fashion influences, popular colours, trends surrounding other kitchen products. Sinks increasingly designed as food preparation areas.
DISTRIBUTION / SUPPLIERS
- Analysis of Supply Structure - supplier market shares, recent developments in supplier shares.
- Impact of failure of major companies such as MFI.
- Profiles of Leading Suppliers - furniture, worktops, sinks suppliers, market position, analysis of activities, financial information etc.
- Distribution Channel Shares - analysis of shares by value, trends/developments in shares, growth/declining sectors.
- Role of Distributors - importance of distributors in kitchen furniture market, own branding by distributors, review of major national distributors.
KEY MARKET INFLUENCES / FUTURE PROSPECTS
- Future Prospects – forecasts through to 2015, key factors influencing future market developments, performance of the economy, housing market, consumer confidence, market factors, and future growth prospects.
- Housing Market - analysis of developments in new house building and house moving activity, influence of house prices and consumer confidence.
- Population Profile - analysis of changing profile and implications for kitchen furniture sales. Personal Disposable Income and Savings - developments in ratios and impact on consumer durable purchasing.
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