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Pond Equipment Market Report - UK 2011-2015 Analysis
AMA Research, July 2011, Pages: 71
AMA Research are pleased to announce the publication of the 5th Edition of ‘Pond Equipment Market Report 2011-2015 Analysis' - incorporating original input and primary research, it represents an up-to-date and informed review of the market.
While the sector has experienced a difficult period in 2009-10, medium term prospects are for steady recovery in the market, reflecting the lasting appeal of water features for many UK homeowners.
Key sectors included:
- Pond liners and underlay.
- Pre-formed ponds and watercourses.
- Other ponds, such as concrete and raised ponds.
- Pumps and filtration systems, including filters, ultra-violet clarifiers and combined units.
- Self-contained water features.
- Pond accessories, such as pond treatments, fish food, pond vacuums, pond protectors etc.
The report has been compiled by marketing professionals with a background in the building and home improvement products industry, and assesses the market in both QUALITATIVE and QUANTITATIVE terms.
This is a unique report assessing developments in this market in terms of market value; trends; product mix; supply and distribution structures; key influencing factors; as well as offering forecasts for future market size and narrative on possible future developments up to 2015.
Areas of particular interest include:
- Overall market trends and key product sectors.
- Review of key market influences and trends.
- Analysis of key product sectors and sub-sectors – key areas of growth, future prospects etc.
- Comprehensive review of supply and distribution structures – changes in supply structure.
- Market forecasts for 2011-12 and medium term prospects through to 2015.
Key areas of coverage in the report include:
THE MARKET
- Market overview of pond equipment market – definition; market background; key trends.
- Market size - analysis of size by value 2005-2110.
- Review of key market influences – housing completions; property transactions; and levels of household consumption.
- Impact of the current economic downturn on the pond equipment market, contrasted with the medium term trends.
- Market forecasts – 2011-2015. Review of key factors influencing future prospects.
PRODUCT MIX
- Overview – share by value 2010 between pumps, ponds, filtration systems, pond accessories and water features.
- Ponds – sales from 2005 - 2010 with forecasts to 2015; % mix by value between liners/underlay, pre-formed ponds and ‘others' (e.g. concrete, raised ponds); key influencing factors; share in liner sector between rubber and plastic; shares in pre-formed sector between plastic and glass fibre; market characteristics; major manufacturers; current/future trends and key influencing factors.
- Pumps – sales from 2005 - 2010 with forecasts to 2015; mix share in pump sector according to pump flow rates; key influencing factors; key influencing factors and trends.
- Filtration systems – sales from 2005 - 2010 with forecasts to 2015; share in filtration sector according to main sectors of filters, UV clarifiers and combined units; key influencing factors; growth of market due to a wider awareness of benefits of filtration; future prospects.
- Water Features – (watercourses, self-contained water features, ornamental fountains, etc); sales from 2005 - 2010 with forecasts to 2015; key influencing factors.
- Pond Accessories (treatments, lighting, pond seals and primers, fish food, pond vacuums, etc); sales from 2005 - 2010 with forecasts to 2015; key influencing factors.
SUPPLIERS AND DISTRIBUTION
- Overview - major suppliers; product ranges offered; market shares.
- Analysis of leading suppliers within each product sector – share by product group, growth companies, products / market positioning.
- Review of leading suppliers – including turnover, product ranges, etc.
- Distribution structure for pond equipment – market shares by major channels (specialist aquatic/water garden centres, garden centres, direct selling/mail order/Internet, DIY multiples, Landscape Contractors, wholesalers, etc.
- Review of key channels – major players; growing/declining sectors; key trends.
FUTURE PROSPECTS
- Future prospects for the overall pond equipment market – market size forecasts; factors affecting this forecast; economic factors; trends in terms of product mix, innovation and development, supply and distribution, etc.
- Key influencing factors in market – economic, social, pond ownership etc.
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