Water Saving Plumbing Products Market Report - UK 2011-2015 Analysis

AMA Research are pleased to announce the publication of a brand new report entitled “Water Saving Plumbing Products Market Report - UK 2011-2015 Analysis”. The report comprises a detailed study of this rapidly growing and changing market and analyses the current trends by product sector including comments on future prospects and implications for manufacturers and the industry as a whole.

Written by marketing professionals with considerable experience of the plumbing products industry, this report provides both manufacturers and suppliers a detailed and comprehensive review of this increasingly important market.

With 70+ pages and 20+ charts/tables the report covers the following product sectors:

- WATER EFFICIENT BATHROOM PRODUCTS – including WC suites, baths, brassware, showers and fittings.
- WATER RECYCLING SYSTEMS – including rainwater harvesting systems and greywater recycling systems.

The UK market for water saving plumbing products has grown significantly in recent years and is estimated to be worth £160 million at manufacturers’ selling prices in 2010. This market estimate includes domestic and commercial plumbing products designed specifically to save water and be water efficient for everyday use.

The outlook for this market in 2011 is positive with good growth predicted over the next few years. The future performance of the water saving plumbing products market is likely to be driven by government legislative changes and growing concerns about climate change, including attitudes towards water usage and its impact on the environment.

Areas of Particular Interest:

- Legislative changes - Part G changes provide limits to water consumption in new homes. Water consumption targets set by the Code for Sustainable Homes will increase to level 4 for public new housing in 2012 and level 6 in 2015.
- Water supply and demand – influenced by climate change and demographic changes.
- Water metering trends - 35% of UK homes have a water meter, potentially increasing towards 80% by 2020, driving water saving plumbing products to save money.
- Product trends and developments - greater emphasis on sustainability, in the production chain and product development planning. New products specifically designed to deliver satisfactory performance and use less water.

Key areas of coverage in the report include:

MARKET OVERVIEW
- Economic overview, social and demographic trends, population growth, level of activity within the private RMI sector, consumer confidence and expenditure etc.
- Overall market size by value, rates of change, current trends and future prospects.

MARKET TRENDS AND INFLUENCES
- Water supply – including climate change, current situation, public water supply trends, and future prospects.
- Water usage - demographic changes, growing number of second bathrooms and ensuites, increase in water using devices in the home. Volume trends in water use per person and where used in the home.
- Water metering – including impact on market demand, current penetration levels and future forecasts.
- Legislative changes – Part G and the Code for Sustainable Homes. Future impact on market demand.
- Water Efficiency Product Labelling Scheme and Water Technology List – including influence on supplier choice.

WATER EFFICIENT BATHROOM PRODUCTS

PRODUCT TRENDS
- Overall product mix – by value and share.
- Brassware trends - mixer taps with water saving ‘click’ technology, aerated spray taps, mechanical self closing or timed flow taps. Taps that have remote electronic sensors, digital controls etc.
- Showers trends - aerated shower heads, flow limiting devices. Digital shower systems that allow water flow to be controlled and run for set amounts of time. Mini mixer showers, water efficient electric showers etc.
- WC suite trends – water efficient single flush and dual flush cisterns, delayed flush cisterns, water displacement devices, electronic flushing systems etc.
- Baths trends - water saving and low volume baths. P and L-shaped shower baths.

SUPPLIER TRENDS
- Review and analysis of leading suppliers including company profile, turnover, key brands etc.
- Summary of significant other manufacturers.

DISTRIBUTION TRENDS
- Overall channel share – merchants, DIY multiples, specialists, Internet e-tailers etc.
- Trends and key companies per channel.

WATER RECYCLING PRODUCTS

PRODUCT TRENDS
- Overall product mix – by value and share.
- Rainwater harvesting trends – system types, components, product design improvements i.e. ‘smart’ header tanks, use of solar power etc.
- Greywater recycling trends – system types, commercial systems, domestic systems, combined basin and WC units, recycling showers etc.

SUPPLIER TRENDS
- Review and analysis of leading suppliers including company profile, turnover, key brands etc.

DISTRIBUTION TRENDS
- Overall channel share – merchants, recycling specialists, Internet e-tailers etc.
- Trends and key companies per channel. SHOW LESS READ MORE >

1. INTRODUCTION
1.1 BACKGROUND
1.2 SOURCES OF INFORMATION

2. SUMMARY & FUTURE PROSPECTS
2.1 SUMMARY
2.2 KEY TRENDS
2.3 FUTURE PROSPECTS

3. ECONOMIC ENVIRONMENT
3.1 GDP
3.2 INFLATION & INTEREST RATES
3.3 UNEMPLOYMENT
3.4 HOUSEHOLD CONSUMPTION
3.5 HOUSING & CONSTRUCTION
3.5.1 New House Build
3.5.2 House-Moving Levels
3.5.3 Value of Housing Output - New Work and RMI
3.5.4 Non Housing Construction Output
3.6 STERLING
3.7 POPULATION PROFILE
3.8 CONCLUSIONS

4. UK MARKET FOR WATER SAVING PRODUCTS
4.1 DEFINITION
4.2 MARKET OVERVIEW
4.2.1 Market Size
4.2.2 Market Background
4.2.3 Future Prospects
4.3 MARKET TRENDS AND INFLUENCES
4.3.1 Water Supply
4.3.2 Water Usage
4.3.3 Water Metering
4.3.4 Legislation
4.3.5 The Water Calculator
4.3.6 The Water Efficiency Product Labelling Scheme (WEPLS)
4.3.7 The Water Technology List (WTL)

5. PRODUCT TRENDS
5.1 WATER EFFICIENT BATHROOM PRODUCTS
5.1.1 Brassware
5.1.2 Shower Controls and Fittings
5.1.3 WC Suites
5.1.4 Baths
5.2 WATER RECYCLING SYSTEMS
5.2.1 Rainwater Harvesting Systems
5.2.2 Greywater Recycling Systems
5.2.3 Combined Rainwater and Greywater Recycling Systems

6. SUPPLIERS
6.1 WATER EFFICIENT BATHROOM PRODUCTS
6.1.1 Leading Suppliers
6.1.2 Key Company Profiles
6.1.3 Other Suppliers
6.2 WATER RECYCLING SYSTEMS
6.2.1 Leading Suppliers
6.2.2 Key Company Profiles

7. DISTRIBUTION
7.1 WATER EFFICIENT BATHROOM PRODUCTS
7.1.1 Channel Shares
7.1.2 Key Companies
7.2 WATER RECYCLING SYSTEMS
7.2.1 Channel Shares
7.2.2 Key Companies

List of Tables & Charts

Chart 1: Uk Water Saving Plumbing Products Market By Value (£M Msp) 2006-2015
Chart 2: Interest Rates And Inflation (Cpi) From 1992-2015
Chart 3: Pdi & Savings Ratio At Current Prices 1992-2015
Table 4: Uk House Building Completions 2006-2011 By Sector (‘000 Dwellings)
Table 5: Uk Property Transactions Completed 2006-2010 (‘000 Dwellings)
Table 6: Uk New Housing And Rmi Output By Public & Private Sector (£M) 2006-2011
Table 7: Exchange Rate Fluctuations 2006-2011 - Sterling To The Dollar, And The Euro, Spot Rates
Chart 8: Age Distribution Of The Resident Uk Population Mid-2008 (‘000)
Table 9: Uk Water Saving Plumbing Products Market (£M Msp) 2006-2015
Chart 10: Uk Water Saving Plumbing Products Market - Product Mix By Value 2010
Chart 11: Uk Public Water Supply (M/L/D) 1990–2009
Chart 12: Uk Household Water Use (L/P/D) 1993-2010
Chart 13: Water Use In The Home 2010
Table 14: Internal Potable Water Consumption By Code Level
Chart 15: Uk Water Efficient Bathroom Products - Product Mix By Value 2010
Chart 16: Water Savings With Click Technology
Chart 17: Water Savings With A Low Flow Shower
Chart 18: Water Usage By Volume Of Cistern Flush
Chart 19: Uk Water Recycling Systems - Product Mix By Value 2010
Table 20: Uk Water Efficient Bathroom Products – Leading Suppliers 2010
Table 21: Uk Water Recycling Systems – Leading Suppliers 2010
Chart 22: Uk Water Efficient Bathroom Products - % Channel Share 2010
Chart 23: Uk Water Recycling Systems - % Channel Share 2010

The UK water saving plumbing products market had shown excellent levels of growth until the economic downturn. Like other products in the building and construction industry, this market has been impacted by the global financial crisis. The market is estimated at £160 million at Manufacturers Selling Prices (MSP) in 2010. 2011 estimates indicate an increase of 3%, reflecting some signs of stabilisation in the UK economy plus the positive impact of recent Government regulatory changes on this market sector.

Forecasts indicate that the UK water saving plumbing products market will return to growth in 2011-12. Following the changes to Part G of the Building Regulations in 2010, these products are in greater demand. In addition, the water consumption targets set by the Code for Sustainable Homes will increase to level 4 for public new housing in 2012, which will have a further positive influence. By 2015, the overall market value is forecast to be £219 million at MSP, which would represent an increase of around 33% compared to the estimated market size in 2011.

The core product sectors of the UK water saving plumbing products market are water efficient bathroom products (91%) and water recycling systems (9%). The water efficient bathroom product sector is estimated at £146 million at MSP in 2010. This sector comprises water efficient brassware (£50m), showers (£41m), WC suites (£35m), baths (£14m) and other products such as timed flow controls (£6m). Within the water recycling systems sector, rainwater harvesting systems is estimated to be worth around £10m in 2010, with greywater recycling systems worth around £4m.

Water efficient bathroom products are distributed through a wide range of channels. The main distribution channel continues to be merchants with the DIY multiples also holding a substantial share. Other channels include bathroom specialists, and Internet e-tailers. The vast majority of water recycling systems are distributed either through plumbing and drainage merchants or direct via water recycling specialists. There are also a growing number of Internet e-tailers operating in this market sector.

The future performance of the water saving plumbing products market is likely to be driven by Government legislative changes and growing concerns and attitudes towards water usage and its impact on the environment. The Code for Sustainable Homes will continue to support demand for water saving products, particularly in public housing. Compliance requirements for water consumption in public residential properties will increase to level 4 in 2012 and level 6 from 2015. It may become necessary to install a water recycling system to meet these more stringent requirements.

Despite higher levels of rainfall in recent years, UK water supplies continue to decline, with many areas becoming under ‘stress’. The Environment Agency predicts that by 2050, climate change and other factors will reduce the amount of water available by between 10 and 15 percent. Over the next 20 years, demand for water is set to increase still further. This will be driven by population growth coupled with higher levels of new house build, plus increasing per capita water consumption.

- 3P Technik UK
- ACO Water Management
- AL Challis Ltd
- Alumasc Exterior Building Products
- Aquaco
- Aqualisa Products
- Aquality Trading & Consulting
- Balmoral Tanks
- Bord na Móna Environmental UK
- BritishEco
- Carlow Precast Tanks UK
- CME Sanitary Systems
- Combined Harvesters
- CPM Environmental
- DAB Pumps
- Damixa
- Direct Pumps and Tanks
- Duravit
- Ecozi
- Edincare
- Franke Sissons
- Freerain
- Freewater UK
- Geberit
- Gentworks
- Graf
- Grohe
- Grundfos Pumps
- H20 Water Management
- Hansgrohe
- Horne Engineering
- Ideal Standard
- Impulse Bathrooms
- Intatec
- Intelligent Energy Solutions
- Jacuzzi
- Kaldewei UK
- Kingspan Water
- Kohler Mira Limited
- Laufen
- Lecico Plc
- Marflow Engineering
- Marley Plumbing & Drainage
- Masco
- Methven UK
- Neptune Aqua
- Oaklands Environmental
- Obart Pumps
- Opella
- Owls Hall Environmental
- Parlock Water Management
- Pegler Yorkshire Group
- Polypipe Building Products
- Porcelanosa
- Rainharvesting Systems
- RainWater Harvesting
- Redring
- Reliance Water Controls
- Rewatec UK
- Roca
- Rodin Group
- Roman
- Sanitec
- Sanlamere UK
- SCP Environmental
- Stormsaver
- Thomas Dudley
- Tricel Environmental Solutions
- Triton
- Ultra Finishing
- Vado
- Water Technology Engineering
- Waterscan
- Wavin UK
- WPL
- Zambesi UK.