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Asia Pacific (including Japan) Data Loss Prevention Market 2010
Frost & Sullivan, May 2011, Pages: 63
The growth momentum continued in the Asia Pacific (APAC) data loss protection (DLP) market. With the global economy on the mend, enterprises began looking at DLP investments as a way to further strengthen their security posture. Moreover, awareness towards the technology was boosted by more publicized data loss incidents appearing in the region. The market was also polarized, with high-end customers turning to costly standalone full-fledged DLP solutions, whilst most of the enterprise masses went for basic DLP solutions or DLP features on integrated platforms.
This research service titled Asia Pacific (including Japan) Data Loss Prevention Market 2010 provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment, in addition to the challenges and issues faced by market participants.
Convergence and Regulatory Compliance Drive Double-digit Growth in the Asia Pacific Data Loss Prevention Market
During 2010, the Asia Pacific data loss protection (DLP) market maintained its growth momentum and market revenues rose to almost $37.9 million. With the global economy on the mend, enterprises began looking at DLP investments as a way to further strengthen their security posture. Most customer groups increased their investment in IT as a whole. From the supply side, vendors developed more converged DLP solutions, so as to provide more options to customers. Awareness toward the technology was boosted by more publicized data loss incidents appearing in the region. The DLP market in Asia Pacific is on a growth path as it is still at a nascent stage and customers’ demand for the solution is on the rise. “In light of the convergence between IT and business as well as convergence among different IT security technologies, vendors continued to come up with new DLP solutions to meet the demand and technology trends,” notes the analyst of this research service. “They successfully marketed these solutions to more APAC customers by integrating DLP into other leading technologies; besides, regulatory compliance drove sales up in several markets.”
Vendors’ efforts in expanding their channel network and local presence were pivotal in driving up the visibility of the DLP segment in Asia Pacific. Niche DLP vendors looked to enhance their market presence through the recruitment of channels in the region, while the major security vendors operating in the DLP space leveraged on existing channels to cross-sell or up-sell their DLP offerings. Coupled with the market buzz surrounding DLP, the vendors were able to successfully introduce the technology to audiences across Asia Pacific, particularly in big markets, such as Australia, Japan, China, and India.
Lack of Awareness of the Technology Limits Adoption
Most customers are not fully aware of all the DLP options available in the market. Besides, they still regard data loss as an IT-centric rather than business-centric issue. This perception has deterred DLP technologies from being deployed as mainstream solutions. One of the major constraints is the lack of vendors’ development of DLP as a separate technology. Hence, the technology was promoted along with other security products, such as content security. This issue should be addressed by offering more channel and customer education, especially in the markets where there is no compliance regulation to push the spending on DLP.
The extensive adoption of DLP across the entire network, be it the gateways, endpoints or file servers, will eventually require complementary and intelligent integration with existing security infrastructure, in order to fortify the overall security setup. In this aspect, the onus has fallen upon the vendors to strengthen their DLP vision beyond the limited scope of preventing data loss. “More intelligent integration of technologies has to happen on the DLP platform, particularly in the area of the solution being able to align itself with business processes and GRC (governance, risk and compliance) setups,” says the analyst. “This will also strengthen its role as a technology that straddles strategically between the IT and business fronts for an enterprise.”
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