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The Market for Tablet Applications: Download and Revenue Patterns Differ from Smartphones
In-Stat/MDR, June 2011, Pages: 49
The market for tablet applications is similar to the smartphone applications market but still a unique offspring. In light of the substantial growth in tablet adoption anticipated in 2011, the market for tablet applications will grow at a substantial rate in coming years. Market players from application developers and tablet OEMs to OS developers, mobile operators, and emerging application store providers need to identify how the tablet application market differs from the more established mobile applications market and how products, business models, and market strategies should be adjusted to properly address these distinctions. This report provides this analysis, including:
- Evaluation of the market landscape
- Targeted primary consumer research on tablet application usage
- Analysis of business models and market strategies unique to the tablet market
- Comparison of application usage among various devices, specifically Apple- vs. Android-based devices
- Forecast of application usage and revenues segmented by OS, distribution channel, and region
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