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Financial Brokerage Market in India 2011
Netscribes (India) Pvt Ltd, August 2011, Pages: 53
Financial brokerage market in India is going through sweeping changes with new players looking to be a part of the highly competitive brokerage market characterized by dwindling brokerage and exponential growth of brokers and sub brokers. On the other hand, many existing players have been forced to undercut operations due to lack of revenues while others still surviving on the basis of consolidation. The market is witnessing new guidelines by the regulatory authorities and new innovative offers by banks and brokerage companies.
The report provides a brief introduction to the financial broking market. The market overview includes information regarding the Indian market scenario and equity volumes on a year on year basis. An indication of the prevailing brokerage structure is included as well as highlights of the business model employed by the brokerage firms. It covers information regarding the changes in brokerage fee structure due to changes in the market. The primary guidelines stated by SEBI regarding the brokerage market are provided. The market overview section also analyses the brokerage sector as a whole to understand the opportunities and competitiveness of the market through a porter’s analysis. The overall distribution of brokers and stock brokers has also been provided.
The following section explains the major drivers in the market such as increase of income levels in tier 2 cities, under penetration of equities which can be explored by the brokerage firms to increase their brokerage. Other factors include developing franchisees to gather more revenue without having to actually spend on infrastructure. Return of FII and IPO are other encouraging factors. Rising rate of FD and other traditional saving instruments are proving to be more in vogue due to the turbulent Indian market conditions which is acting as a major challenge for the market. Global uncertainties have created huge pressures on the market. Consolidation of smaller broking firms and retail investors staying away are other important barriers that the market faces.
The trends identified are trading in mobile and online platforms along with offline modes in order to reach out to the far flung customers, new players coming in the Indian broking space making the competition even more intensive including banking institutions. Other trends include diversification of the major players in other lines of business and new innovative offerings by broking units so as to lure customers. It has been seen that broking units are also trying to hard sell demat account and bulk of the equity investments from retail customers are coming via mutual fund route. Additionally, large players are tying up with smaller players towards expanding their distribution network and to tap a larger market.
The competition section provides the prevailing brokerage structure and a comparison of the market capitalization and profits of the major players identified. It also includes brief profiles of the major players in the market along with their financials. Key developments that have taken place in the market have been identified.
Page 1: Executive Summary
Page 2: Financial Brokerage Market: Concepts of retail and institutional investors
Page 3: Markets in India - Introduction
Page 4: Market Overview – Average Daily Volumes – FY08 to FY11 Segmented Across Types; Turnover (Cash Segment) – FY06 to FY10 Segmented Across Exchanges; Geographical Distribution (Cash Segment – Major Cities) – FY07 to FY10
Page 5: Commodity and Currency Market – Overview, Market Size FY09 to FY11
Page 6: Prevailing Brokerage Structure (Indicative)
Page 7: Changes in Brokerage Fee – FY06 to FY10
Page 8: Business Model of a Brokerage Company
Page 9: Porter’s Analysis of the Brokerage Industry
Page 10: SEBI Guidelines
Page 11: Criteria for Brokers and Sub-Brokers
Page 12-13: Distribution of Brokers and Sub-brokers
Drivers & Challenges
Page 14: Summary
Page 15-19: Drivers
Page 20-23: Challenges
Page 24: Trends – Summary
Page 25-29: Major Trends
Page 30: Competition Summary
Page 31: Indicative Brokerage Structure across Companies (Indicative)
Page 32-52: Profile of Key Players
Page 53: Key Takeaways
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