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2011 U.S. Smart Appliances - A Customer Perspective on Demand-Response
Frost & Sullivan, Aug 2011, Pages: 62
Awareness of Smart Grid Technology Is Low to Moderate, yet Awareness Does Not Stem from Electric Utility Companies
Overall, 53 Percent of Homeowners State that Cost Savings Will Have a Significant Influence on Their Potential Use of Demand-Response/Energy Management Devices
Consistent with the 2009 study results, 39 percent of residential energy consumers in the United States are aware of smart grid technology. However, only 16 percent of these respondents are aware of any efforts by their electric utility companies to introduce smart grid technology in their communities. The awareness of smart grid technology within the renewable portfolio standard (RPS) states is highest among residents who live in New York (46 percent). “Of the 1,013 respondents, 66 percent are either very or somewhat likely to adopt smart appliances,” says Christina Alfaro Research Analyst with Frost & Sullivan's Customer Research Team. “However, 70 percent plan to wait until their appliances are due for replacement, rather than adopting them right away.” Furthermore, nearly two-thirds of these potential adopters want rapid payback within a year or less on these appliances.
Smart appliance companies realize that there is a high probability of customers signing up for demand-response programs if they have access to energy management systems in the form of smart appliances. The first group of smart home appliances will consist of washers and heaters, which can operate in a variety of modes. They will be connected to the smart grid, allowing appliances either to shut off or to go into energy-saving mode during peak load periods.
Currently, the programmable thermostat is the most popular energy management system, with 64 percent of respondents owning one. “The majority of consumers who are interested in leasing an in-home display or a programmable thermostat report that their utility company is their preferred provider,” notes Alfaro. “Interestingly, 18 percent out of these ‘interested' respondents would consider leasing a programmable thermostat from a third-party provider.”
Awareness of smart grid technology is low to moderate, yet awareness likely does not stem from electric utility companies. Consistent with the 2009 study results, only a few of the residential energy consumers are aware of smart grid technology. However, only very few respondents are aware of any efforts by their electric utility companies to introduce smart grid technology in their community. Thus, it appears that electric utilities may not be the primary source of smart grid information.
This Frost & Sullivan research service titled 2011 U.S. Smart Appliances – A Customer Perspective on Demand-Response assesses residential energy consumers' willingness to change their habits to mitigate power issues and the likelihood of adopting smart appliances. This study also measures brand preferences for programmable thermostats and home automation systems. In addition, it determines the different types of energy management systems currently owned and the criteria behind purchase decisions.
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