|
|
 |
|
Viewing report
|
|
|
|
Q2'11 US Digital Entertainment Database
In-Stat/MDR, July 2011
Traditional metrics, such as education, income, and social status are no longer factors in technology adoption behavior in the US Digital Entertainment industry. The Q2'11 US Digital Entertainment Database is the only research that provides a unique and comprehensive view of the new dynamics that are in play. Each quarterly update provides an in-depth examination of a special topic, with this quarter’s release examining the use of TV applications.
With this quarterly database, clients can
- Understand rapidly changing consumer behavior and make relevant planning adjustments
- Determine the impact of new technology on content consumption
- Develop market strategies based on detailed presentation of future user trends
On which devices are consumers viewing content? What is the forecast for the adoption of connected TVs enabled with Internet applications? What impact do TV applications have on cable pay-TV subscribers? How is TV Everywhere impacting the industry?
Answers to these questions along with detailed metrics and primary research data are presented in MS Excel format and includes multi-year shipment, subscriber, and revenue forecasts for:
- Stationary, in-home devices
- Broadband and video services
- Content
- Usage
- Content management
|
|
|
|
