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Viewing report
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Mobile Video on Tablets and Smartphones: IP Delivery Creates a New Battleground for Pay-TV Providers
In-Stat/MDR, July 2011, Pages: 58
This report explores opportunities within the developing market of video on tablet PCs and smartphones. It provides a comprehensive review of the market drivers and challenges in addition to strategies employed by pay-TV providers and TV networks like AT&T, Time Warner, Verizon, ESPN and HBO. This report also provides analysis of key market components including viewership, video consumption, streaming vs. downloads, and long form vs. short form video consumption.
With this report, clients can
- Identify key market drivers and the major challenges for developers, providers, and content producers
- Identify market opportunities as a result of comprehensive analysis of operator strategies
- Make product planning decisions with analysis of market usage by device and by age, income, and ethnicity
Data Included
- Targeted primary consumer research on mobile video usage by device type
- Analysis of market strategies among key provider groups
- Comparison of mobile video consumption among various devices, specifically comparing usage among smartphones and tablet PCs
- Forecast of mobile video viewers and usage segmented by region
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