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Global Multiscreen Content Discovery Engines Connect Web-Enabled Devices
In-Stat/MDR, June 2011, Pages: 42
Web-enabled devices have become a key growth segment for the global consumer electronics industry. So-called “smart” devices connected to the Internet create opportunities for advertisers to catch consumer's eyes while they are searching for content or information. When consumers are navigating for content, advertising is not seen as an interruption. In fact, it may help consumers find what they want. But how many of these devices are actually being connected, and what is the market opportunity? This report provides the following:
-In-depth discussion and analysis of content discovery trends, issues, and opportunities
-Profiles of leading content discovery vendors
-Coverage of two categories of web-enabled devices: TVs connected using intermediary devices and directly connected TV sets
-Five regional estimates for the installed base TVs connected using intermediary devices
-Five regional estimates for the installed base of directly connected TV sets
-A market model is developed that extends the installed base into advertising opportunities
-Five regional forecasts for annual ad value of web-enabled devices in both categories
-Trend line for regional value of ad-supported content discovery
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