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There’s an App for That: Smartphone Application Market Overcrowded but Downloads Continue to Rise
In-Stat/MDR, June 2011, Pages: 55
The market for mobile applications, although well developed, continues to transition as consumer perceptions of applications shift. Players within the market continue to grapple with dilemmas regarding sustainable business models, an over-crowded marketplace, and an increasingly sophisticated consumer base. Analysis of the applications consumers are downloading and paying for, as well as barriers they are encountering, will be critical in intelligently addressing this market going forward. This report provides this analysis, including:
-Evaluation of the market landscape
-Targeted primary consumer research on mobile application usage
-Analysis of business models and market strategy
-Comparison of application usage among various devices, specifically Apple, Android, and BlackBerry-based devices
-Forecast of application usage and revenues segmented by OS, distribution channel, and region.
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