There’s an App for That: Smartphone Application Market Overcrowded but Downloads Continue to Rise
In-Stat/MDR, June 2011, Pages: 55
The market for mobile applications, although well developed, continues to transition as consumer perceptions of applications shift. Players within the market continue to grapple with dilemmas regarding sustainable business models, an over-crowded marketplace, and an increasingly sophisticated consumer base. Analysis of the applications consumers are downloading and paying for, as well as barriers they are encountering, will be critical in intelligently addressing this market going forward. This report provides this analysis, including:
-Evaluation of the market landscape
-Targeted primary consumer research on mobile application usage
-Analysis of business models and market strategy
-Comparison of application usage among various devices, specifically Apple, Android, and BlackBerry-based devices
-Forecast of application usage and revenues segmented by OS, distribution channel, and region.
Executive Summary
Introduction
- Market Analysis
- Market Drivers
Smartphone Penetration Increasing
Rapidly Expanding Application Catalogs
Businesses Seeking to Mobilize Brands
Faster Networks
Improved Distribution and Billing
- Growth Barriers and Challenges
Crowded Marketplace
Fragmentation
Discoverability
Tiered Data Pricing Replacing Unlimited Usage
Network Congestion
Mobile Application Usage Analysis
- Current Application Usage
- Intended Future Rate of Downloads
Potential Barriers to Future Application Downloads
Categories of Mobile Applications
- Category of Application Downloaded
News and Entertainment
Productivity
Social Networking and Messaging
Technology Trends
- Web Application vs. Native Application
- HTML5
- Integration with Phone Features
Application Installation and Access Techniques
Access Network Usage
Mobile Application Market Landscape
- Operating System (OS)
- Device Manufacturers
Impact of Application Availability on Device Sales
- Developers
- Mobile Operators
- Application Stores
Application Storefront Landscape
- Native Application Stores
Apple App Store
Android Market
- Third Party
Appia
GetJar
- Incidence of Usage
- Competitive Analysis
Native vs. Third Party
Open vs. Closed
Mobile Application Marketing Strategies
- Mobile Application Business Models
Fee-Based
Subscription Models
Free-to-Download
- Creating Competitive Advantage
Depth vs. Breadth
Ease of Downloads
Store Placement
Pricing
Billing
- Partnering to Mobilize Brands
- Discovery and Analytics
Analytics
Discovery
OS Wars: Mobile Application Usage by OS
Market Analysis and Forecast
Revenues: Free vs. Paid Applications
- Market Estimates, Segmented by Distribution Channel
- Market Estimates, Segmented by Smartphone Platforms
An Apple-Android Showdown?
- Market Estimates, Segmented by Application Type
- Market Estimates, Segmented by Region
Asia/Pacific
Americas
EMEA
Developing Regions
- Methodology
Forecast Methodology
List of Tables
Table 1. Application Categorization in Top Application Stores
Table 2. In-Stat Mobile Application Categorization
Table 3. Depth vs. Breadth Marketing Strategies
Table 4. Preferred Payment Method for Applications and In-Application Purchases by OS
Table 5. Worldwide Mobile Application Market Size, 2010–2015 (Downloads and US$ in Millions)
Table 6. Mobile Application Downloads: Paid vs. Free, 2010–2015 (Millions)
Table 7. Mobile Application Revenues: Paid Content, Advertising, and Freemium Purchases, 2010–2015 (US$ in Millions)
Table 8. Worldwide Mobile Application Downloads by Distribution Channel, 2010–2015 (Millions)
Table 9. Worldwide Mobile Application Downloads by Platform, 2010–2015 (Millions)
Table 10. Worldwide Mobile Application Downloads by Type, 2010–2015 (Millions)
Table 11. Worldwide Mobile Application Downloads by Region, 2010–2015 (Millions)
List of Figures
Figure 1. Mobile Application Downloads and Revenues 2010–2015 (Downloads and US$ in Millions)
Figure 2. Annual Smartphone Shipments 2010–2015 (Units in Thousands)
Figure 3. Worldwide Subscriber Forecasts by Technology, 2009–2015 (Subscribers in Thousands)
Figure 4. Application Usage by Device Type: Smartphone vs. Tablet
Figure 5. Number of Applications Downloaded
Figure 6. Anticipated Rate of Application Downloads in Coming Year
Figure 7. Barriers to Additional Application Downloads
Figure 8. Percent of Applications Downloaded by Category
Figure 9. News and Entertainment Application Downloads
Figure 10. Productivity Application Downloads
Figure 11. Social Networking and Messaging Application Downloads
Figure 12. Incidence of Application Download and Access by Network Type
Figure 13. Importance of Application Selection on Future Tablet Purchase
Figure 14. Apple App Store Screenshot
Figure 15. Rate of Download by Various Application Stores
Figure 16. Mobile Application Business Model Schematic
Figure 17. Items Purchased Through an Application
Figure 18. Average Amount Paid for a Mobile Application
Figure 19. Preferred Billing Method for Applications and In-Application Purchases
Figure 20. Description of Analytics Service: Example Flurry
Figure 21. Current Application Store Search and Discovery Features
Figure 22. Problems Encountered When Finding, Purchasing, and Downloading Applications
Figure 23. Application Usage by Operating System
Figure 24. Average Number of Applications Purchased by OS: Current and Planned
Figure 25. Average Price Paid Per Application by OS
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