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Hong Kong Consumer Electronics Report Q4 2011
Business Monitor International, Aug 2011, Pages: 47
Business Monitor International's Hong Kong Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Hong Kong's consumer electronics industry.
Hong Kong’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth about US$4.2bn in 2011. This is expected to increase to US$5.0bn by 2015, with growth driven by products such as smartphones, touchscreen handsets, and tablets, as well as LED and 3D TV sets.
Vendors expect continued growth in the Hong Kong consumer electronics market in 2011. Sales were solid during H111 with year-on-year growth in product categories such as flat-panel TV sets, digital cameras and tablet PCs. Prices have firmed up thanks to the economic recovery but BMI warns that a cooling in the property market could have an impact on consumer spending going forward.
Computers
Computers accounted for about 55% of Hong Kong’s consumer electronics spending in 2010. BMI forecasts Hong Kong computer hardware sales of US$2.3bn in 2011, and segment CAGR for the 2011-2015 period at about 5.9%. Apple’s iPad sales remain strong and wireless networking will be an important driver of computer – and especially notebook – sales, with increasing demand for connectivity.
AV demand is expected to grow at a CAGR of 3.3% between 2011 and 2015 to a value of US$1.6bn in that year. Video applications account for the largest share of the market, with growth areas including 3D TV, LED TV sets and Blu-ray DVD players.
Mobile Handsets
Sales of handsets in Hong Kong are expected to grow at a CAGR of about 2% to US$462mn in 2015. The market is driven mainly by replacements as penetration was expected to pass 190% in 2011. 3G mobile subscribers are estimated to account for above 40% of the total mobile subscriber base.
Meanwhile, the smartphone segment is forecast to increase three to four times faster than the market as a whole.
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