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Consumer Attitudes & Online Retail Dynamics in India
iCD Research, Aug 2011, Pages: 77
Synopsis
'Consumer Attitudes & Online Retail Dynamics in India' provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
Summary
This report is the result of ICD’s extensive market research covering the online retail industry in India. “Consumer Attitudes & Online Retail Development in India” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.
The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.
By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.
Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in India and provide insight into how best to exploit the opportunities in the market.
Scope
The report analyses online consumer behavior, market dynamics and best practice approaches to online retail in India. In particular, core market data sets cover 8 product groups and 25 individual product markets within India.
Product Coverage:
Clothing & Footwear
Jewelry & Watches
Luggage & Leather goods
Printed Media
Stationery & Cards
Communications Equipment
Computer Hardware & Software
Consumer Electronics
Household Appliances
Photographic Equipment
Drinks
Household Products
Packaged Food
Personal Care
Tobacco
Unpackaged Food
Floor Coverings
Furniture
Gardening & Outdoor Living
Home Improvement
Home Wares
Games Software
Music & Video
Sports Equipment
Toys & Games
Reasons To Buy
This report provides readers with unparalled levels of detail and insight into the development of online retail sales within India:
- Understand the consumer behavior and online trends in India
- Understand which products will be the major winners and losers in the coming years
- Assess the impact of economic recession and recovery on market growth
- Learn from best practice approaches outlined in the case studies of leading online retailers
- Improve market and strategic planning using highly granular, forward-looking market data
Key Highlights
India’s retail market is dominated by unorganized domestic operators, however there is a huge potential for growth and development in the organized retail sector. Organized retailing is currently concentrated in metropolitan cities, but it is expected to extend to Tier II cities. The top six Indian cities contain X.X% of the population and contribute nearly XX–XX% of the GDP. Rapid economic growth has led to the Indian middle class earning larger incomes. Indians’ disposable income is expected to increase at an average of 8.5% per annum until 2015. An increase in the amount of women who work, has also created more consumption and purchasing power.
There are differences between rural and urban Indian consumers. The relatively poor rural consumers are more price-sensitive, while richer urban consumers’ purchasing habits and preferences are evolving towards a strong inclination for branded products, and are willing to spend more in consequence.
While online shopping in India is still at its emerging stage and only contributed X.X% towards total retail sales in 2010, India’s massive population offers tremendous potential to online retailers. Central to its growth will be India’s increasing middle class, constituting 288 million people. The online retail market has started serving a small base of consumers, however growth in the past decade has been very strong and this will continue in the forecast period.
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