|
|
 |
|
Viewing report
|
|
|
|
Socialising the Antisocial Bank: Converting the Antisocial Bank by Digitally Connecting with Customers to become part of their Community
Searching Finance, Sep 2010
Most banks are anti-social. They don’t engage with customers to ‘delight’ or ‘exceed their expectations’, mainly because customers don’t expect anything different. That doesn’t mean it cannot change. The social media revolution is rapidly turning this planet on its head. So, if you want to work out how to be a social bank and connect with your targeted communities of customers, this is a short guide as to how to do it.
Praise for Chris Skinner
“Chris has both the intellectual acumen as well as the drive and dedication to his industry which is so sadly rare in the business world today.”
-- Steve Edwards MBE, Head of Fraud, eBay Europe
“Chris is uniquely skilled in articulately painting a clear picture of the dynamics impacting our future.”
-- Deborah L. Bianucci, President & CEO, BAI, USA
“Chris successfully captures the pulse of the financial services industry, not from a European or American, but from a truly global perspective.”
--Emmanuel Daniel, Founder, The Asian Banker, Asia
Also available
Money for Nothing and your Cheques for Free: How Banks Process Payments, from Small Transactions on your Mobile to Billion-dollar International Transfers
It’s Banking Jim, But Not As We Know It: Creating Tomorrow’s Bank by Identifying the Most Critical Strategic Changes and Trends in Banking Today
Not Every Bank is Goldman Sachs - Tracking the Rise of Algorithmic Machines and High Frequency Trading through a Deregulated Investment World
The Extraordinary Madness of Banks: Understanding the Credit Crisis, and the Bankers, Regulators and Politicians Involved
The Complete Banker Series
|
|
|
|
