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Viewing report
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Indian Bottled Water Market
Verify Markets, March 2011
The bottled water market in India is expected to show remarkable growth. Last year was an exceptional year for the market.
The key market drivers are increasing awareness on health related issues, aesthetics and quality of water, high disposable incomes (new lifestyle) and water shortage and unavailability of safe drinking water.
The major restraints for this market are low entry barriers and threat from low quality products, public campaigns and litigation threats and inefficient transportation infrastructure.
Three key players mainly dominate the Indian Bottled Water Market: Parle Bisleri, Coca Cola India Inc Kinley and Pepsico India Holdings Pvt. Limited. This market is expected to grow at a 30% rate in the next 7 years. In 2010 the revenue generated by this market was over $250 million.
Methodology
- Verify Markets held extensive discussions with key market participants across India that had made significant contributions to the bottled water industry.
- The research methodology used includes both bottom up as well as top down methodology.
The whole exercise was spread over the following phases:
- Exploratory research for identifying the market participants & their corresponding first cut market share.
- Both primary and secondary research to capture market demographics in terms of spread, segmentation, and share of each of the market participants identified above.
- Several secondary sources like trade publications, company websites, online databases , press releases and others were used for this analysis.
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