|
|
 |
|
Viewing report
|
|
|
|
UK Private Medical Insurance 2011
Datamonitor, Aug 2011, Pages: 56
This report gives a comprehensive analysis of the UK private medical insurance sector. An exclusive survey provides insight into customer trends and attitudes towards private medical insurance. For the first time this year the report also highlights how consumers are using online channels for research and how many look to blogs for recommendations.
Features and benefits
- Detailed consumer research into individual trends, attitudes and buying behaviour.
- Data on the market share of the top groups as well as an analysis of the market spend of the top brands.
- Forecasts for the market size and subscriber numbers split by individual and group business.
Highlights
- Industry experts interviewed by Datamonitor expect the NHS reforms to impact upon the current service. Funding changes and restructuring are expected to affect the quality and availability of care provided by the NHS. In particular, waiting lists are expected to increase as less urgent treatments are given lesser priority.
- When choosing their insurer, PMI customers look for a well-known insurance brand that has an untarnished reputation. The results of The Customer Insight Survey highlight that 57% of customers look for a well-known brand, which is more important than a personal recommendation.
Your key questions answered
- What is the size of the private medical insurance market in the UK?
- Who is the leading insurer?
- Are PMI customers using social media or blogs to research PMI insurers?
|
|
|
|
