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Energy Efficiency Opportunities in the B2B Sector - Europe
Datamonitor, Aug 2011, Pages: 200
Legislative pressure and increasing environmental concern among both consumers and businesses are prompting utility providers to generate more electricity from renewable sources. Utilities and ESCOs are looking to harness the opportunities represented by environmentally conscious customers.
Features and benefits
- A country-by-country analysis of businesses from six European countries with regards to their attitude and behavior toward energy efficiency measures.
- Intelligence on energy efficiency activities that European businesses plan to adopt over the next three to five years.
- A sound understanding of the challenges and drivers for the adoption of energy efficiency measures among European businesses.
- Benchmarking of the six European countries against each other as well as Australia and the US.
Highlights
- European businesses display high levels of awareness of energy efficiency. This awareness, however, does not necessarily result in businesses adopting energy efficiency measures, as this depends on businesses' awareness of any benefits and costs associated, as well as on the legal environment in which they operate.
- The common drivers for businesses to install energy efficiency measures are cost (of energy), environmental concerns, and regulatory compliance. Similarly, the main market changes that would encourage businesses to take up energy efficiency measures are a direct reduction in the cost of such measures, or a significant increase in energy costs.
- Datamonitor expects increasing uptake of energy efficiency offerings from 2013 onwards, when the tougher, third phase of the EU Emissions Trading Scheme comes into force. Additionally, the EU Energy Efficiency Directive, which is currently under review, will provide further momentum for energy efficiency providers from 2013 onwards.
Your key questions answered
- Identify target business segments based on their behavior towards energy efficiency targets and adoption of energy efficiency measures.
- Develop marketing strategies targeted at key decision-makers for energy procurement using an appropriate information channel.
- Determine market attractiveness based on the legislative environment and behavior of businesses in the country compared to other parts of the world.
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