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Consumer Attitudes & Online Retail Dynamics in Italy
iCD Research, Aug 2011, Pages: 68
'Consumer Attitudes & Online Retail Dynamics' in Italy provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.
This report is the result of ICD’s extensive market research covering the online retail industry in Italy. “Consumer Attitudes & Online Retail Development in Italy” provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.
The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.
By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.
Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in Italy and provide insight into how best to exploit the opportunities in the market.
Scope:
The report analyses online consumer behavior, market dynamics and best practice approaches to online retail in Italy. In particular core market data sets cover 8 product groups and 25 individual product markets within Italy.
Product Coverage:
- Clothing & Footwear
- Jewelry & Watches
- Luggage & Leather goods
- Printed Media
- Stationery & Cards
- Communications Equipment
- Computer Hardware & Software
- Consumer Electronics
- Household Appliances
- Photographic Equipment
- Drinks
- Household Products
- Packaged Food
- Personal Care
- Tobacco
- Unpackaged Food
- Floor Coverings
- Furniture
- Gardening & Outdoor Living
- Home Improvement
- Home Wares
- Games Software
- Music & Video
- Sports Equipment
- Toys & Games
Reasons To Buy:
This report provides readers with unparalled levels of detail and insight into the development of online retail sales within Italy:
- Understand the consumer behavior and online trends in Italy
- Understand which products will be the major winners and losers in the coming years
- Assess the impact of economic recession and recovery on market growth
- Learn from best practice approaches outlined in the case studies of leading online retailers
- Improve market and strategic planning using highly granular, forward-looking market data
Key Highlights
The weak state of the Italian economy, characterized by high government debt and low growth, adversely affected retail sales during the review period. Between 2005 and 2010, retail sales recorded a compound annual growth rate (CAGR) of X.XX%, but are expected to increase slowly during the forecast period, at a CAGR of X.XX%. Whilst growth in online retail channels will outpace that in offline channels, overall weak consumer confidence will limit the expansion of retail sales.
The Italian retail landscape reflects the global trend towards increasing online retail, with consumers attracted to the low costs and more convenient shopping experience the internet can offer. While the size of the internet retailing marketplace has continued to grow at a robust pace, with a CAGR of XX.XX% during the review period, this growth occurred with a relatively low Italian consumer base. Eurostat reported that XX% of Italian households had access to the internet, compared to the European Union (EU) average of XX% in 2010. Italy is currently ranked twentieth within the EU for internet access at home and broadband access and has among the lowest internet and broadband penetration rates in Western Europe. More significantly, it is reported that only XX% of Italian individuals aged 16 and above had basic internet skills, such as the ability to use a search engine to find information. This indicates that immediate growth prospects for online retail in Italy are limited but there is a large, as yet unreached, consumer base. Another factor limiting the growth of online retail in Italy is a cultural preference for cash transactions, as opposed to purchasing with credit cards, an inclination that is likely to be reinforced by the debt crisis affecting the country.
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