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How to Have a Difficult Conversation as a Marketing Executive
ExecSense, Aug 2011, Minutes: 60
In this webinar, ExecSense examines everything you need to know in 60 minutes about the best tips, techniques and ways to handle the most difficult conversations with colleagues, subordinates, partners, customers and more, as well as the secrets to avoiding misinterpretations or escalating sensitive situations. The webinar is led by Wendy Nolin, a widely respected organizational development expert who has helped scores of marketing executives navigate difficult conversations, and covers:
- What is a difficult conversation for a marketing executive; how to deliver difficult messages clearly and powerfully; how to confront someone without provoking them; how to persuade difficult people; how to discuss issues that take you by surprise and how to identifying the primary causes of difficult conversations
- Learn about beginning with the end in mind: creating the framework for difficult conversations; techniques for confronting difficult employees; dealing with suppliers, vendors and marketing partners who have an excuse for everything; top strategies for dealing with a peer’s emotional outbreaks and avoiding having them yourself
- The 4 surefire ways to give criticism without crossing the legal line; 3 ways police officers turn threats, accusations and defiance into cooperation and how you can use them in the office and 10 top mistakes most marketing managers make during difficult conversations and how to avoid them
- A look at the ten most difficult situations marketing executives find themselves in, specific strategies for how to best handle each of these situations; examples of actual conversations by marketing executives that went wrong and the ways they could have been handled for an effective outcome, and a checklist of questions you must ask a subordinate and never answer if your boss asks them
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
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