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Convenience Store News 2011 - Industry Forecast Study
Stagnito Media, Jan 2011, Pages: 51
Although the recession is officially over, consumers in the U.S. remain “mad as hell” and “frustrated” by the slow pace of recovery. How will this fundamental shift in consumer spending impact the convenience store industry and your business in the year ahead?
The CSNews 2011 Industry Forecast Study provides a glimpse of the rough conditions ahead and critical insight for you to make the right buying decisions. This PDF contains the results of CSNews' 9th annual Forecast Study, including a macroeconomic projection of expected market conditions in 2011 and the impact they will have on sales, profit and growth of the key convenience store products categories: motor fuel, tobacco, malt beverages, confectionery, and snacks.
Sponsored by General Mills and McLane Co., this year’s Industry Forecast Council meeting in New York included representatives from seven prominent convenience store chains, along with presentations from The Nielsen Co. and General Mills.
The economic forecast was not nearly as pessimistic as last year’s report, which declared, “we are in uncharted waters … we have never experienced anything like this before,” referring to what some have called The Great Recession, or the biggest economic decline in the U.S. since the 1930s.
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