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Convenience Store News 2010 - Industry Forecast Study
Stagnito Media, Jan 2010, Pages: 65
The Great Recession has caused a fundamental shift in consumer spending. How will this affect the c-store industry and your business in the year ahead? The CSNews 2010 Industry Forecast Study provides a glimpse of the rough conditions ahead and critical insight for you to make the right buying decisions.
This PDF contains the results of CSNews' 8th annual Forecast Study, including a macroeconomic projection of expected market conditions in 2009 and the impact they will have on sales, profit and growth of the key convenience store products categories: motor fuel, tobacco, malt beverages, confectionery, snacks and foodservice.
While consumers are “back in the game” after mostly “sitting on the sidelines” since the fourth quarter of 2008, consumer spending will remain at “restrained levels” for the foreseeable future, according to James Russo, vice president of global consumer insights for The Nielsen Co.
That restrained spending is reflected in key category sales projections throughout the
Convenience Store News 2010 Forecast Study, which predicts per-store unit volume declines in the confectionery, packaged beverages and cigarettes categories, and a continued decrease in the gallons of gasoline pumped next year. Some subcategories, including gum, carbonated beverages and bottled water, will see significant drops in volume.
The only category expected to see a decent volume gain in the year ahead is Other
Tobacco Products (although cigars could get hurt if the FDA decides to ban flavored products). Energy shots — the fastest-growing subcategory of 2009 — will maintain its frenzied growth pace for at least one more year, according to the forecast.
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