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Convenience Store News 2010 - New Products Scorecard Report
Stagnito Media, Jan 2010, Pages: 3
CSNews' exclusive 2010 New Products Scorecard reveals that new products at lower price points drove sales and success at convenience stores last year. Study contains retailer feedback on new products as well as their success rate and provides Nielsen data on new product introductions by category.
The candy/gum category led the c-store industry in the number of new products introduced in stores in 2009, replacing packaged beverages, which led in 2008, according to the latest Convenience Store News New Products Scorecard. This study features a total 241 convenience retailers weighing in on which new products worked, which didn’t and why, as well as exclusive Scantrack Convenience data provided to CSNews by Nielsen.
Additionally, while the total number of candy/gum items remained level at 10,793 in
2009, the percent of those items that were new jumped from 19.3 percent in 2008 to
23.7 percent in 2009, the highest rate of any category. Nielsen Scantrack data shows that all categories included in the study increased the number of new UPC-coded items added in 2009 compared to the previous year. The largest percentage growth in new products came from the other tobacco products category, which grew from 468 new products in 2009 to 690 in 2009, an increase of 47.4 percent.
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