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Germany: Online & Mobile Ad Spending and Media Consumption Report

Fidel Thiessenhusen, June 2011, Pages: 16


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The report focuses on online and mobile advertising spending as well as media consumption patterns in Germany.

The advertising market has seen significant changes in recent years. The report will look at the development of online advertising spending in a market wide context. Furthermore, it is shown how a shift in media consumption has taken place, especially regarding a young and tech-savvy target group. Additionally, proof is delivered that from a consumer-spending point of view, the Internet has gained ground. Nevertheless, it is shown that TV still is the most important advertising medium.

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