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The Cloud and Business Services: Key Trends and Directions Through 2015
Saugatuck Technology, July 2011, Pages: 20
The IT and BPO services market is undergoing a period of deep structural change that is challenging the finely tuned market positions and business models of traditional services providers. Critical business change is occurring across supply chains, vendor / provider relationships, and customer relationships, due in part to the adoption of Cloud IT and Cloud Business models, but also the product of globalization and new sourcing innovations such as Business-Process-as-a-Service (BPaaS), Business Process Utilities (BPU) and Crowdsourcing.
While the traditional systems integration services market will decline in terms of overall market opportunity, in its place new services and channel opportunities are being born as a result of the Cloud. Cloud services providers will flourish as they embrace Cloud IT and Cloud Business, serving both ISVs migrating to the Cloud and enterprises reshaping themselves. In addition, new Cloud Business services from non-traditional technology services providers are driving innovation, increasing competition and providing user firms with more choice.
How will the Services / Outsourcing market evolve in response to the emergence and growth of Cloud IT and Cloud Business strategies? And how will traditional services providers reshape their business models and service delivery? How will they add value across the entire Cloud EcoStack™? A report released today from Saugatuck Technology Inc., titled “The Cloud and Business Services: Key Trends and Directions Through 2015,” provides the critical answers.
Representative findings from the report include:
- Through 2013, Indian providers will be some of the most aggressive innovators in PaaS. The Indian services providers will take advantage of Cloud delivery models and client trust to break their linear headcount-to-revenue business models.
- Through 2013, pure-play Cloud consulting companies will continue to enjoy superior market growth. As Cloud business solution providers offer integration APIs, Cloud consultants/integrators will produce a wide range of adapters, services and toolkits to provide added value for clients.
- By 2013, “non-traditional” service providers with specific vertical and business IP will aggressively enter the Cloud Business Services market. Saugatuck’s position is that “non-traditional” services providers may be the logical front-runners in the race for extending niche vertical services from the Cloud to clients.
- By 2015, 50 percent of new outsourcing deals will be significantly Cloud enabled. Technology platforms (enabled by Cloud IT) have emerged as the newest value lever for services leadership and adoption will continue in 2011at a rapid pace.
- By 2015, Business Process Utilities will emerge as the preferred means of consuming horizontal / commoditized BPO offerings such as F&A, Procurement, and HR and select vertical opportunities (e.g., Navitaire in airline reservations).
- Through 2015, the primary users of PaaS will be system integrators because of their aggregation of demand, greater resources and expertise, and openness to risk-taking absent in most enterprises.
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