Enterprise Softphones - Global Strategic Business Report

Global Industry Analysts, Inc, August 2011, Pages: 368

This report analyzes the worldwide markets for Enterprise Softphones in US$ Thousand and Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 54 companies including many key and niche players such as Avaya Inc., AdoreInfotech Pvt Ltd., Alcatel-Lucent Enterprise, ageet Corporation, Broadview Networks Inc., Cisco Systems, Inc., CounterPath Corporation, Cicero Networks Limited, JAJAH Inc., Mirial, magicJack VocalTec Ltd., QiiQ Communications Inc., Skype Limited, World on IP, and Wise Communication Solutions, Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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ENTERPRISE SOFTPHONES

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definition and Scope of Study 3

2. INDUSTRY OVERVIEW 4
The Changing Landscape of Enterprise Telephony: A Review 4
Table 1: Global Enterprise Telephony Market (2010):
Percentage Share Breakdown of Line Shipments by Leading
Players (includes corresponding Graph/Chart) 4
Enterprise Softphone Drivers & Trends: A Curtain Raiser 4
Enterprise Mobility & Workforce Virtualization: A Key Driving
Force 5
Opportunity Indicators 6
Table 2: Worldwide Worker Population (2008 & 2011):
Breakdown of Number of Workers (in Millions) by Nature of
Work - Mobile & Non Mobile 6

Table 3: Worldwide Mobile Worker Population (2008 & 2011):
Breakdown of Number of Mobile Workers (in Millions) by
Nature of Work - Mobile Office, Mobile Non-Office, Mobile
Home Based (includes corresponding Graph/Chart) 6

Table 4: Worldwide Mobile Workforce (2011): Percentage
Share Breakdown of Number of Mobile Workers by Region
(includes corresponding Graph/Chart) 6
Advantages Stacked in Favor of Softphones Propel Adoption 7
SMBs Emerge Over the Horizon 7
Core Technology Drivers 7
Rise in VoIP Networks Pushes Up Growth 7
Faster Penetration of IP Telephony Propels Growth of
Software SIP Phones 8
Table 5: Global Enterprise IP Voice Market (2010):
Percentage Market Share Breakdown of Leading Players
(includes corresponding Graph/Chart) 9

Table 6: Global Pure Enterprise IP Voice Market (2010):
Percentage Market Share Breakdown of Leading Players
(includes corresponding Graph/Chart) 9
Unified Communications Strengthen the Business Case for
Softphones 9
Opportunity Indicators 10
Table 7: World Market for Unified Communications by Service
Segment (2011E): Breakdown of Revenue in US$ Million
(includes corresponding Graph/Chart) 10
HD Video Softphone: The New Flavor 11
Competition Exerts Downward Pressure on Prices 11
Consumer Perception About Quality: A Chief Bottleneck 11
IP Desktop Phones Continue to Dominate IP Telephony Endpoint 11
Table 8: Global Enterprise IP Desktop Phone Market (2010):
Percentage Share Breakdown of Revenues of Leading Vendors
(includes corresponding Graph/Chart) 12

Table 9: Global Enterprise SIP Desktop Phone Market (2010):
Percentage Share Breakdown of Revenues of Leading Vendors
(includes corresponding Graph/Chart) 12
Outlook 12

3. PRODUCT OVERVIEW 13
Enterprise Softphone: A Definition 13
Types of Softphone Clients 13
General Softphone Clients 13
Mobile Softphone Clients 14
Popular Open Source VoIP Softphones 14
VoIP: A Backgrounder 14
Connecting to VoIP with a Computer 15
Connecting to VoIP with a Phone 15
Benefits offered by VoIP 16
Pitfalls of VoIP 16
VoIP Protocols 17
VoIP Service Categorization 17
Business-Hosted VoIP 17
Broadband VoIP 17
VoIP over IP VPN 17
Technology Developments 17
Growth of 802.11 and 802.11 a/b/g Technologies 18
Dual mode mobile cellular and Wi-Fi handset technologies 18
Coexistence of Wi-Fi and Bluetooth applications 18
Fixed-Mobile Convergence (FMC) 18
Messaging Convergence Gateway (MCG) 18

4. STRATEGIC CORPORATE DEVELOPMENTS 19
CounterPath Introduces Bria Android Edition Softphone 19
CounterPath Launches X-Lite 4.0 19
CounterPath Launches Bria 3.1 for Mac and Windows PCs 19
CounterPath Launches Bria iPhone Edition 19
Media5 Introduces Media5-fone VoIP SIP Mobile Softphone
Version 2.2 20
CounterPath to Launch Bria 3.0 Edition for Linux Softphone 21
Avaya Launches 2050 IP Softphone Release 4.0 (Build 4.00.008)
for Microsoft Windows PC 21
CounterPath Introduces Bria 3.0 VoIP Multimedia Softphone for
Windows and Mac PCs 22
NEC Launches Univerge SP350 Softphone 22
Digium® and CounterPath Introduce Bria for Asterisk 23
Avaya Launches Avaya IP Office Release 6.1 23
CounterPath Announces Integration of Bria Softphone with
Genesys 8 SIP Server 23
VocalTec Introduces magicTalk Softphone Offering to Rival
Skype and Google Voice 24
VocalTec Communications Merges with YMAX 24
Telefonica Acquires Jajah 24
Zoiper.com Introduces Zoiper WEB Softphone 25
Broadview Networks Launches OfficeSuite USB Phone 25
BroadSoft and CounterPath Introduce Bria for BroadWorks 26
Media5 to Launch Media5-Fone for iPhone 26
Mirial Launches Mirial Softphone Version 6.2 27
Mirial Unveils Mirial Softphone for Mac OS 27
Mirial Softphone Incorporates DTLS-SRTP Media Encryption 27
CounterPath Launches VoIP Softphone for Outlook 27
D2 Technologies Introduces mCUE Mobile Convergence Softphone 28
Video-over-IPs GIPS and VoIP to Power Hong Kong Softphones 28
Ascent Telecom Unveils EnduraTalk SIP Softphone Version 1.0 28
Ascent Avaya and Nortel Enter Into Share and Asset Sale
Agreement for Enterprise Solutions Business 29
Mirial Softphone Joins the PicturePhone Family 29

5. FOCUS ON SELECT PLAYERS 30
Avaya Inc. (USA) 30
AdoreInfotech Pvt Ltd (India) 30
Alcatel-Lucent Enterprise (France) 30
ageet Corporation (Japan) 30
Broadview Networks Inc. (USA) 31
Cisco Systems, Inc. (USA) 31
CounterPath Corporation (Canada) 31
Cicero Networks Limited (Ireland) 31
JAJAH Inc. (USA) 32
Mirial (Italy) 32
magicJack VocalTec Ltd. (Israel) 32
QiiQ Communications Inc (Canada) 32
Skype Limited (Luxembourg) 33
World on IP (Italy) 33
Wise Communication Solutions, Ltd (Israel) 33

6. GLOBAL MARKET PERSPECTIVE 34
Analytics By Value 34
Table 10: World Recent Past, Current & Future Analysis for
Enterprise Softphones by Geographic Region- US, Canada,
Japan, Europe (France, Germany, Italy, UK, Spain, Russia and
Rest of Europe), Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues (in
‘000 US$) for Years 2009 through 2017 (includes corresponding
Graph/Chart) 34

Table 11: World Historic Review for Enterprise Softphones by
Geographic Region- US, Canada, Japan, Europe (France,
Germany, Italy, UK, Spain, Russia and Rest of Europe),
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues (in ‘000 US$) for
Years 2003 through 2008 (includes corresponding Graph/Chart) 35

Table 12: World 15-Year Perspective for Enterprise Softphones
by Geographic Region - Percentage Breakdown of Revenue for
US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain,
Russia and Rest of Europe), Asia-Pacific, Latin America and
Rest of World Markets for Years 2003, 2010 & 2017 (includes
corresponding Graph/Chart) 36
Analytics By Volume 37
Table 13: World Recent Past, Current & Future Analysis for
Enterprise Softphones by Geographic Region- US, Canada,
Japan, Europe (France, Germany, Italy, UK, Spain, Russia and
Rest of Europe), Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Volume Sales
in Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) 37

Table 14: World Historic Review for Enterprise Softphones by
Geographic Region- US, Canada, Japan, Europe (France,
Germany, Italy, UK, Spain, Russia and Rest of Europe),
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Volume Sales in Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) 38

Table 15: World 15-Year Perspective for Enterprise Softphones
by Geographic Region - Percentage Breakdown of Volume Sales
for US, Canada, Japan, Europe (France, Germany, Italy, UK,
Spain, Russia and Rest of Europe), Asia-Pacific, Latin
America and Rest of World Markets for Years 2003, 2010 & 2017
(includes corresponding Graph/Chart) 39

COMPETITIVE LANDSCAPE

Total Companies Profiled: 54 (including Divisions/Subsidiaries - 58)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 21
Canada 8
Japan 4
Europe 14
France 1
Germany 3
The United Kingdom 3
Italy 2
Rest of Europe 5
Asia-Pacific (Excluding Japan) 8
Middle-East 3
------------------------------------------

Although not a killer application as yet to rival the use of mobile and desktop phones, softphones have witnessed sizeable interest, especially in the enterprise space. One of the prime factors fingered to drive the adoption of softphones in small, medium and large enterprises is the growing pervasiveness of VoIP. Mushrooming deployments of VoIP networks has and will continue to make enterprise softphones a viable option resulting in the steady migration away from traditional, desk-based telephones. The highest level of adoption is currently in call centers where web-based softphone clients are a ubiquitous feature. The ability to turn a PC and/or a laptop into a telephone, which runs over the Internet offers numerous advantages, such as, elimination of wired hardware requirements, space conservation, easy to set-up, install, and use, superior levels of mobility, and cost effective for long distance international calling and rapid integration into database systems, among others. Additionally, softphones are capable of eliminating costs borne by a company on public telephone network. The diffusion of SIP devices, the progressive decrease in price points, and the continued rise in the overall value proposition of IP softphones in terms of applications and features are some of the factors that encourage market adoption.

Enterprise mobility and workforce virtualization represents the key growth driver for enterprise softphones market. Given the capabilities of enterprise mobility in extending organizations with efficient means to improve overall responsiveness, agility, and flexibility, the concept has truly transformed into a competitive requirement in today’s global marketplace. The concept has become a necessity driven by the need to keep workers in touch with the company on anywhere, anytime basis. Also, mobile worker population is on the rise, which calls for the need to enable such mobile/remote workers to stay in touch with corporate headquarters and carry out functions, even while away from the office. Therefore, a new wave of enterprise mobility has come into shape, with organizations allowing mobile employees to access company’s resources through remote access points. Softphone, in this regard, allows traveling executives, telecommuters, and call-center agents within an organization to access features of corporate phones while working at home and allow mobile phone users with the client software to access telephony features similar to those available at their workplace when away from the office.

Softphones, which until now made its mark in the IT infrastructures of large business is now finding widespread acceptance among small and medium business (SMB) as these companies also seek to increasingly leverage the functional advantages of this communication technology. Therefore, vendors although holding onto their core of larger business customers, are also hot on the heels of smaller business customers, offering specially tailored solutions designed to meet the unique requirements of this customer cluster. Cost benefits make softphone an inherently attractive telephony solution for smaller companies, which represents an advantage that is only further compounded by the growing popularity and adoption of hosted VoIP services. As increased number of SMBs begins to recognize the advantage of IP telephony and as older telephony platforms reach the end of their lifecycle, IP adoption is expected to continue gaining momentum.

Growing deployment of VoIP networks as a result of globalization and deregulation of markets, and improving performance fundamentals of VoIP networks, is helping push up the business case for enterprise softphone. Rising competition in telecommunication markets worldwide is fuelling the deployment of larger VoIP networks with additional capabilities to offer value-added services. Also, convergence of data, video and voice networks, and the commercialization of wide area wireless broadband networks (WiMAX), is driving deployment of VoIP networks. In developed regions like North America, residential VoIP market is witnessing strong growth encouraged by customers’ interest in compelling offers made by service providers. The scenario bodes well for the consumer VoIP systems including consumer softphone market.

As stated by the new market research report on Enterprise Softphones, the US represents the largest regional market. Asia-Pacific is the fastest growing regional market with volume sales and revenue growing at a CAGR of more than 19% and 13%, respectively, over the analysis period.

Major players in the marketplace include Avaya Inc., Broadview Networks Inc., Cisco Systems, Inc., CounterPath Corporation, Mirial, among others.

© Global Industry Analysts, Inc

- Avaya Inc.
- Broadview Networks Inc
- Cisco Systems Inc.
- CounterPath Corporation
- Mirial

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