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World's Top Global Mega Trends To 2020 and Implications to Business, Society and Cultures
Frost & Sullivan, Oct 2011, Pages: 197
This research captures the global pertinent forces of the future that impacts business, society, cultures and personal lives. These mega trends are macroeconomic forces of development that will define our future world and its increasing pace of change. It is important to continuously track these Mega Trends to gain a strategic vision and to capitalize on emerging opportunities and to understand needs of the future customer. For the purpose of this study, these mega trends are categorized into urbanization, social, economy, technology, energy, e-mobility, infrastructure, business, health and wellness, smart factory and industry-specific trends.
Research Overview
This Frost & Sullivan research service titled World's Top Global Mega Trends To 2020 and Implications to Business, Society and Cultures provides information on Mega Trends, which are the global, sustained, and macroeconomic forces of development. These trends affect business, economy, society, cultures and personal lives, thereby defining our future world and its increasing pace of change. Mega Trends have diverse meanings and impacts for different industries, companies and individuals. These pertinent global forces are changing rapidly, bringing new competencies into play at half the lifecycle speed of the past decade. An analysis of Mega Trends and their implications is a vital cog in a company’s future strategy, development and innovation process, especially since it influences product and technology planning. Mega Trends can be used as a base for strategic decision-making in organizational functions such as marketing, R&D budget spending, product planning and development, human resource management, technology planning and innovation scouting.
This analysis is available through our Visionary Innovation Research programme, which includes regular updates of visionary research reports, growth workshops and customized consulting projects for various companies.
Market Overview
Frost & Sullivan Identifies Top Global Mega Trends and Launches a Future-watch Research Programme
What Will the World Look Like in 2020?: The Predictive Visionary Innovation Research Programme Builds Scenarios of Global Trends and Sets the Stage for Visionary Thinking by Forecasting the Implications on Business, Industry, Society and Even Personal Lives
This future-watch program of Frost & Sullivan conducts ongoing research that cuts across a spectrum of exciting Mega Trends such as Mega Cities, Mega Regions, Smart Cities, Generation Y, Geo Socialization, Beyond BRIC: The Next Game Changers, Space Jam, Personal Robots, Virtual Worlds and Haptic Technology, E-Mobility and New Business Models, to name a few.
The study forecasts that future urbanization will drive the integration of core city centres or down-towns, with suburbs and daughter cities. These inclusions will expand city limits from the current average of 25 miles (40 km) to around 40 miles (64 km). According to the study, there will be 25 Mega-cities, 15 Mega-regions and at least 8-10 Mega-corridors in 2020. Another interesting projection is the mushrooming of 40 global ‘smart’ cities driven by smart initiatives, products and solutions. These future urbanization trends will change the way people move, live, interact and communicate, ushering in a whole new world of opportunities and business models for healthcare, logistics, retailing and many other functions, forcing organizations to re-think their ‘Urban’ business model.
Businesses can also look forward to exciting changes in social networking. “The next level of social networking will involve geographic services and capabilities such as geocoding and geotagging, to enable additional social dynamics,” says Archana Amarnath, Program Manager, Visionary Innovation Research Group. “User-submitted data with profiles and interests will be matched with location-based services to connect and coordinate with surrounding people or events such as meet-ups, concerts, or nightclub and restaurant reviews.” This type of geo-networking will drive markets, businesses and individuals to interact, advertise and promote in real time. By 2020, the new trends in digital marketing, socializing and networking will enhance interactions between individuals and organizations.
Yet another trend identified by Frost & Sullivan is ‘Innovating to Zero’. It examines a world of zero emissions, zero accidents, zero fatalities, zero defects, zero breaches of security and carbon-neutral factories. Each of these trends has cross-sectoral and synergetic opportunities for all industry stakeholders. “A critical element of the Mega Trends program is the ‘Macro to Micro’ exercise, which entails taking each Mega Trend, creating scenarios, analysing the impact on one’s business and designing the future strategy for products and technologies,” notes Archana. “This way, the entire eco system of the Mega Trend will be understood and the most important segment of the value chain will be identified to help redefine the company’s competitive position in the market.”
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