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Acxiom Corporation: Company Profile and SWOT Analysis
iCD Research, Sep 2011, Pages: 34
Synopsis
ICD Research's 'Acxiom Corporation: Company Profile and SWOT Analysis' contains in depth information and data about the company and its operations. The profile contains a company overview, business description, financial ratios, SWOT analysis, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.
Summary
This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business.
ICD Research's 'Acxiom Corporation: Company Profile and SWOT Analysis' report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format.
ICD Research strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.
Scope
- Examines and identifies key information and issues about Acxiom Corporation for business intelligence requirements
- Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported
- Provides analysis on financial ratios of the company
- The profile also contains information on business operations, company history, major products and services, prospects, key competitors, key employees, locations and subsidiaries
Reasons To Buy
- Quickly enhance your understanding of the company
- Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry
- Increase business/sales activities by understanding your competitors’ businesses better
- Recognize potential partnerships and suppliers
- Obtain yearly profitability figures
Key Highlights
Acxiom Corporation (Acxiom) is engaged in providing information management solutions, which assist its clients in solving their marketing problems. It develops several large business intelligence and marketing databases. The company operates its business through two segments, namely, Information Services and Information Products. The various services provided by the company comprise of marketing solutions, integrated digital marketing solutions, customer recognition solutions, customer data integration solutions, IT infrastructure outsourcing, risk management, and professional consulting. It offers its services principally to financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, health care, and telecommunications industries. The company has its operations across the US, Europe, Australia, and China. The company is headquartered in Little Rock, Arkansas, the US.
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