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Innovative Deposit Offerings Study

Informa Research, Jan 2011


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Reinvent your products to find new revenue streams!

Informa Research Services, Inc., has introduced our 2011 Innovative Deposit Offerings Study. This exciting study captures and analyzes the most innovative deposit products and features offered by financial institutions across the nation. Can't compete on a rate level? This report includes powerful strategies for attracting customers and differentiating yourself from the competition.

The 2011 Innovative Deposit Offerings Study shows:

- Consumer remote deposit capture - NEW!
- Retailers entering savings space (e.g., Toys 'R' Us) - NEW!
- Unique deposit promotions
- Fees, benefits, and reward information
- Newspaper advertisements
- Featured highest innovative rates in the country
- Green banking
- Social media usage and examples
- Incentive based behavior training
- Innovative services
- Product linking and bundling

Find out the most innovative strategies being used to attract your customers!

This study also includes advertising snapshots giving you ad copies, account details, and disclosure information.

Be ahead of the curve to capture and retain deposit balances when rates are at historical lows. Use this information to build better strategies, attract new deposits, and sustain account relationships.


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