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Viewing report
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2011 Reward Programs Study
Informa Research, June 2011
Your reward programs should build customer loyalty and differentiate you from your competition. How are they performing? Are your current reward programs obsolete?
This all new study will capture the details of debit card and deposit product reward programs offered by the top 50 banks and top 10 credit unions in the nation. The 2011 Reward Programs Study will go in-depth on how institutions are structuring their debit card and deposit product reward programs (pricing, bundling, servicing, etc.) and show you exactly what your competition is doing. Wouldn’t you like your competition’s details on:
- Savings, cash, and bonus rewards
- Expiration dates
- Reward bundling
- Redemption methods
- Miles programs
- Reward program fees
- Point structure (per $1 spent, account bonuses, per account)
With this accurate information you can evaluate your current reward programs and make the informed decisions necessary to compete effectively.
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