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The Apps Statbook 2011
Rider Research, Aug 2011, Pages: 71
This is a comprehensive survey of the booming global “apps” industry.
“The Apps Statbook 2011” report has been produced to help you gain a deeper understanding of this market.
Currently worth $7.3 billion this year, the apps market is set to double by the end of next year and then to reach a colossal $36.7 billion by 2015.
The apps phenomenon has gone hand-in-hand with the ever increasing shipments of smartphones, tablets and internet-enabled TVs.
Like a burgeoning Chinese city skyline, the apps landscape grows dramatically each day. For this survey, we found 112 launched app stores, 50 up from a count of this time last year, with no doubt many more in the pipeline.
Apple alone has recently passed the mark of having a staggering 500,000 different apps available for download. This only goes to highlight the ease of getting lost among the apps world.
The report examines how the limitless functionality of devices makes the choice of “killer apps” completely up to the individual.
Through 71 pages, the report gives:
1) Information on how the apps market fits in with key mobile operating systems - Android, Apple iOS, MeeGo (Nokia, Intel), Nokia and Microsoft WP7 (Windows Phone 7).
2) An introduction into the apps market for the tablets sector, including trends and operating systems
3) A snap-shot of recent apps store trends and developments.
4) A wealth of recent data and revenue figures from third parties including best-selling apps, tablet and smartphone shipments, free versus paid apps in store, mobile content revenue and the like.
5) An insight into trends fueling the rise of apps usage:
- How Android now dominates the apps market and is set to hold despite peaking in the US market
- Smart TV widgets and apps usage
- Apps in the workplace (the growing culture of BYOD
“Bring-Your-Own-Device”)
- Upcoming devices - a look at smartphone and tablet shipment trends that could significantly affect the apps market.
6) An at-a-glance listing of 112 leading players in apps & TV widget provision including Android Market, Apple Apps Store, GetApp.com, Handango, Kindle AppStore, LG Application Store, Maopao, Nokia Ovi Store, OpenApp market, Samsung Apps, Windows Marketplace etc. This data includes such details as download numbers, device support, runtime support, pricing and payment options.
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