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The Impact of iPads on pharma: a Primer Product Image

The Impact of iPads on pharma: a Primer

  • Published: July 2011
  • Region: World
  • 33 Pages
  • Nexus

With the launch of Apple's iPad in April 2010, the way we use technology changed forever. Instant, portable and quick, the iPad is expected to sell 50 million units in 2011 alone.

Its impact on Pharma is still being measured, but for an industry notoriously reluctant to adopt new technology, there is no doubt the iPad and tablets in general have changed the game. Already, major players such as Pfizer, AstraZeneca, Abbott, Novartis, Eli Lilly and sanofi-aventis have embraced the digital age, with more to come.

Yet many companies are still hesitating or are in the process of choosing technology, creating content and finding ways not only to integrate tablets, but use their functionality in innovative ways.

Report Overview

The Impact of iPads on Pharma: A Primer offers complete insight into how the iPad is being used and why. Logically broken down into a step-by-step approach, the report discusses all the major areas, from the business case for iPads and choosing a device to creating localized content and capturing iPad data in closed loop marketing to physicians. Containing interviews with some of the industry's leading experts, the report is an up-to-the-minute READ MORE >

Executive summary
- Making the business case for tablets
- Choosing a device
- Cementing a strategy
- Embracing content creation
- The value of data
- Introducing tablets

Making the business case for tablets
- Optimizing rep-physician interaction
- Increasing internal efficiency
- Minimizing cost
- Everyone else is doing it

Choosing a device
- The iPad appeal
- Android or agnostic?

Cementing a strategy
- Identifying the problem
- "Get in line"
- Internal competence and coordination
- Ensuring proper external partners
- Speed of deployment

Embracing content creation
- Taking advantage of touch
- Creating physician value
- Content is king

The value of data
- Closing the loop on closed loop marketing
- Overcoming software challenges
- Ensuring ROI

Introducing tablets
- 'Get to the basics'
- Teaching advanced functionality
- An iterative approach

Andrew Tolve

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Site License The report will be emailed to you. The report is sent in PDF format. This is a site license, allowing all users within a given geographical location of your organisation access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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