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Mini Study on Pizza

Food Spectrum, LLC, March 2002, Pages: 52


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This 52-page condensed mini study focuses on the market and technologies for refrigerated pizza products. This category is defined as: fully-prepared, ready-to-heat products, as well as ready-to-cook pizza kit dough and crust products, merchandised in both deli and meat departments.
Information provided in this study includes:

- Food Spectrum's estimates of supermarket sales for all eight product categories included in the complete report, for the years 2000 through 2005
- Food Spectrum's estimates for prepackaged, ready-to-heat pizza products, for the years 2000 through 2005,
- estimates of retail foodservice pizza sales,
- InfoScan Review sales data from Information Resources, Inc. (IRI) of supermarket sales of refrigerated pizza, pizza kit, dough, and crusts, as defined by IRI, for the years ending mid-June 1999 through 2001,
- shares of market held by leading competitors,
- the trends and factors affecting the market for prepackaged pizza products,
- trends affecting retail foodservice sales, and
- the process and packaging technologies used in the manufacture of these products.



Also available

Retail Prepared Refrigerated Foods: The Market and Technologies



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