|
|
 |
|
Viewing report
|
|
|
|
Malaysia Consumer Electronics Report Q4 2011
Business Monitor International, Aug 2011, Pages: 50
Business Monitor International's Malaysia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's consumer electronics industry.
Malaysia’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, was projected at about US$10.7mn in 2011. This is expected to increase to US$13.5bn 2015, driven by rising incomes and growing affordability of key products. Demand will grow at a CAGR of about 6%, as Malaysian consumers regain confidence.
BMI believes economic growth will moderate in 2011 and 2012, but overall Malaysian spending on consumer electronics will remain robust in key product segments such as LED TV sets. Malaysia also emerged in 2010 as one of the fastest-growing regional smartphone markets. Vendors will continue to target products innovation to drive revenues, with growth areas including smartphones, notebooks and HDTV.
Computers
Computers accounted for about 24% of Malaysian consumer electronics spending in 2010. BMI forecasts Malaysian domestic market computer hardware sales (including notebooks and accessories) of US$2.6bn in 2011. Computer hardware CAGR for the 2011- 2015 period is forecast at about 8%, with household PCs penetration in Malaysia still low, particularly in rural areas.
AV
AV devices are expected to account for about 10% of Malaysian consumer electronics spending over BMI’s fiveyear forecast period. Malaysia’s domestic AV device market is projected at US$905mn in 2011. The market is expected to grow at a CAGR of 4% between 2011-2015, to a value of US$1.1bn in 2015. In 2010 LED backlit models in the 40- and 42-inch range were popular, fuelled by promotions from retailers.
Mobile Handsets
Malaysian mobile handset sales accounted for about 65% of Malaysian consumer electronics spending in 2010.
Malaysian market handset sales are expected to grow to 9.0mn units in 2015, as mobile subscriber penetration passes 124%. Growth will be slower than in the preceding five years due to slowing subscriber growth, but opportunities in Malaysia’s youthful market will be driven by demand for smartphones, which in 2011 could account for twothirds of Malaysian handset sales.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
