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Israel Consumer Electronics Report Q4 2011
Business Monitor International, Sep 2011, Pages: 52
Business Monitor International's Israel Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Israel's consumer electronics industry.
Israel's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is forecast at around US$3.3bn in 2011. Spending is expected to grow at a CAGR of 7% to US$4.2bn by 2015, driven by growing popularity of feature-rich digital products such as LCD TV sets, notebook computers and other devices as well as a growing population and expanding PC penetration.
BMI believes the consumer electronics market will continue its rebound going forward. Consumer confidence appears to have been restored, and the employment situation bodes well for consumption, especially as real wages have risen. Going into 2011, purchases of consumer durables such as TV sets and PCs surged and handset revenues grew strongly in Q111 due to regulatory changes and growing demand for smartphones and 3G handsets.
Computers
Computer hardware accounted for around 75% of Israeli consumer electronics spending in 2010, due to demand from key verticals such as government and military. Notebooks remained the main growth driver in 2010 while tablets provided a new growth area. The current rate of PC penetration, while high for the region, represents potential for organic growth. Computer hardware CAGR for the 2011-2015 period is forecast at about 6%, driven by sales of notebooks and netbooks.
AV Devices
AV devices accounted for around 15% of Israeli consumer electronics spending in 2010. In 2011, Israel's domestic AV device market is projected at US$482mn. The market is expected to grow at a CAGR of 6% from 2011-2015 to a value of US$609mn, with drivers including the launch of digital TV services.
Mobile Handsets
Mobile handset sales accounted for around 10% of Israel's consumer electronics spending in 2010.
Following strong demand for smartphones in 2010, Israel's market handset sales are expected to grow at a CAGR of 11% to US$558mn in 2015, as mobile subscriber penetration reaches 131%. As operators launch a variety of new devices and services to encourage data use, sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets.
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