CreditStats: Advertising--Europe, Middle East, Africa Aug 10

Standard & Poors, August 2010

Companies mentioned in this report are:
- WPP 2008 Ltd.
- JCDecaux S.A.
- Publicis Groupe S.A.
- WPP 2005 Ltd.
- WPP PLC

Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.

Research Type: Commentary
Criteria articles describe the thought process and methodology Standard & Poor's analysts use in determining ratings. These commentary pieces discuss both the quantitative (economic and financial) and qualitative (business analysis and caliber of management) aspects of the analysis, as well as legal issues.

- WPP 2008 Ltd.
- JCDecaux S.A.
- Publicis Groupe S.A.
- WPP 2005 Ltd.
- WPP PLC

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