- Language: English
- Published: November 2012
Summary: WPP Group PLC Mar 02
- ID: 1887921
- March 2002
- Standard & Poors
On March 13, 2002, Standard & Poor's assigned a new rating to U.K.-based communications services agency WPP Group PLC's (WPP) proposed debt issue. The company will use the proceeds to retire short-term debt associated with the acquisition of Tempus Group PLC. The company's total debt at Dec. 31, 2001, was about -1.5 billion. The ratings reflect WPP's leading global positions in advertising, market research, and public relations services, combined with broad geographical, functional, and client diversification. Furthermore, diversity of income sources helps mitigate potential vulnerabilities arising from exposure to advertising climate, occasional client losses, and reliance on key account management and creative personnel. WPP achieves good geographical diversity, with 44% of revenues in 2001 coming from the U.S., 22% from...
Companies mentioned in this report are: WPP 2008 Ltd.
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