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An Analysis of Race and Gender Portrayals on Television Commercials. Edition No. 1

VDM Publishing House, May 2008, Pages: 60


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This manuscript will discuss traditional gender roles and the products associated with males and females as well as analyze product advertisements that are targeted to people of color. The frequency of females and people of color in advertisements will also be observed to learn if these minority groups are either over or under represented on television.

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