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Marketing Strategy. Edition No. 1
VDM Publishing House, May 2010, Pages: 380
Faustino Taderera, the celebrity and towering figure, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, 'The Tom Peters of Zimbabwe, Africa and the Middle East.' His students call him, 'The Rumbler and the Caterpillar,' mainly for his passion, depth and incisive research in these areas. This book, his 17th book, covers, among others, topics:- marketing plans; strategies for the 4 Ps; sales management; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; tendering; Ansoff Product-Growth Matrix; the BCG Matrix, Porter’s generic strategies; Faustino Taderera is now one of the world’s most eminent and distinguished researchers in International Business
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