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Strategic Choice and the Survival of Start up IT Companies. Edition No. 1
- ID: 1899477
- August 2010
- 120 Pages
- VDM Publishing House
An empirical study was undertaken to identify the influence of strategic choices on the organisational performance of start up IT companies in New Zealand. The findings indicate that the organisations that exhibited moderate levels of strategic particularity and holistic strategic balance realising moderately simple strategies achieved profitability and incremental business growth. These organisations were able to sustain or increase their employee base. However, the organisations that exhibited a lack of strategic particularity and holistic strategic balance realising excessively complex strategies faced negative cash-flow issues and reduced employee levels. These organisations were generally downsized, went into receivership or were sold. The findings of this study were also reported in Technovation, 2008, vol. 28, no. 3, pp. 161-169.
Shamika has over fifteen years of industry and academic work experience in Australia, New Zealand and Sri Lanka. She has worked in a wide range of industries including banking, FMCG, apparel exports, IT, recruitment and in higher education. Shamika has published in academic journals including Technovation and the Journal of Business Ethics.