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Diversity Management. Edition No. 1
VDM Publishing House, Aug 2008, Pages: 164
With the ongoing diversification of American society,
‘diversity’ has become a buzzword in managerial
literature and a major topic on business agendas
throughout Corporate America. Diversity consultants
are busy publishing advice books, major companies
have added diversity statements to their web pages
and corporate missions, and special interest
magazines have established themselves successfully on
the market. However, despite its wide popularity and
alleged moral and business rationale, the diversity
movement has always been subject to heavy criticism.
Ever since the start of the ‘diversity hype’ in the
late 1980s, advocates and critics have waged an open
battle in front of the American public. Using the
Civil Rights Movement as a starting point, this study
presents and compares different concepts of diversity
while discussing its rhetoric and major critique. Is
corporate diversity management a matter of course? Or
a means to cover up other unresolved societal issues?
The book depicts the public discourse from multiple
facets and is directed at everyone interested in
American rhetoric and debates on multiculturalism.
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