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Discrete Brand Choice Models. Edition No. 1
VDM Publishing House, Oct 2008, Pages: 168
In this book, we study brand choice problem via the following three
perspectives: a company`s market share management, introduction of customers
with different perspectives, and an analysis of an application domain which is
illustrative of these issues. Our contributions following these perspectives
include: (1) development of a stochastic differential-jump game (SDJG) model
for brand competition in a specific situation wherein market share is modeled
by a jump-diffusion process, (2) a robust hierarchical logit/probit
model for market heterogeneity, and (3) applications of logit/probit model to
the dynamic pricing problem occurring in production-inventory systems with
jump events. Our research explores the use of quantitative method of
operations research to control the dynamics of market share and provides a
precise estimation method to integrate more detail information
in discrete brand choice models.
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