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Online Information Search for Experience Goods. Edition No. 1
VDM Publishing House, Oct 2010, Pages: 92
There is an ongoing research for a more effective communication of product information in the online context. Communicating effectively such information has major influence over consumer's behavioral intentions and it becomes a challenge for academia and online retailers when it comes to experience goods. This research paper aims to better understand and identify the patterns that will enhance the information communication towards consumers, by reinforcing their trust, their informational satisfaction and their intention to purchase the good. The findings are of major managerial importance and academic significance.
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