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Making a Difference. Edition No. 1
VDM Publishing House, Sep 2008, Pages: 288
In the face of unprecedented global challenges like
poverty and climate change, can individuals make a
difference? This book reveals what motivates people
to devote their time and energies to addressing
social, environmental and ethical issues. Based on
in-depth research among corporate sustainability and
responsibility (CSR) professionals, it shows the
pivotal role of values, inspiration, expertise,
empowerment, strategic thinking and social
contribution among 'purpose-inspired leaders'. Using
extensive illustrative quotations, different types
of CSR change agents are identified, including
experts, facilitators, catalysts and activists. The
implications for business of better understanding
these CSR leaders is explored, as well as the
opportunities for future academic research. The book
concludes with a call to personal action by making a
positive difference and leaving a meaningful legacy.
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