Welcome - Register - Login - Help/FAQ - 0 items

Search
Enter keywords, a title or
a report id number below.

Advanced


	Select a currency for use throughout the site

Viewing report

Order by Fax
Ask a Question
Printer Friendly
PDF Brochure

Hard Copy

Live Chat Live Help Software for Website

Brand Presentation on Consumer Preferences Of Rice in Singapore. Edition No. 1

VDM Publishing House, Nov 2010, Pages: 68


	Description



		Authors


		Enquire before Buying


		Send to a Friend

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour “Red”, the word “Royal” and the mythical image “Phoenix” have the greatest positive effect on the respective aspects of rice brand perception.

For enquiries please call us on:

+353-1-415-1241 (GMT Office Hours)

1-917-300-0470 (EST Office Hours)