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A Mother’s Decision Making Process. Edition No. 1
VDM Publishing House, Sep 2008, Pages: 96
The recent increase in childhood obesity has led us
to investigate what mothers think about when they
make a decision on what to feed their children. This
book investigates a mother’s decision making process
when they feed their preschool age child using the
Multi-Attribute Utility Model. This innovative
project encompasses both qualitative and
quantitative components. The value, probability and
momentary salience for consequences associated with
feeding preschoolers are examined in this book.
Differences among mothers of various ethnic groups
are also investigated through the use of
questionnaires administered in English and Spanish.
Several demographic factors associated with different
ethnic groups are also considered and examined in
this book. Implications for future research are
presented and they encourage additional research in
the field of decision making and nutrition.
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