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Viewing report
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From “Hygienic Saddles” to the “Vehicle of Beauty”. Edition No. 1
VDM Publishing House, Sep 2008, Pages: 80
This study is centered on women and bicycles. The
historical-archival analysis of primary and secondary
sources reveals the patterns of discrimination of
women, their disqualification from participation in
public sphere as well as professional sport. This
work displays how the newly invented bicycle was
perceived as a threat to traditional gender roles and
obtained a name of “social revolutionizer.” Through
the analysis of textual and visual publications I
examine how the bicycle was re-contextualized in
Lithuania and “gendered” within the popular discourse
of mass media from the time of its emergence until
its appropriation for women. The results of my
research prove the assumption that the shift in
discourses actually means only the alteration of
form. The institutionalized mechanisms of discipline
became institutionally unbound, dispersed power
embodied in self-surveillance and beauty practices.
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