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Viewing report
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Watching Indonesian Sinetron. Edition No. 1
VDM Publishing House, March 2009, Pages: 284
This book is about the everyday cultural practices
of communal television viewing by urban kampung
people in Indonesia. It challenges the institutional
frameworks and constructs about the television
audience.It attempts to extend the investigation
about the cultural practices of the kampung
community in relation to media use in the era of
competitive private television in the early
2000s.Taking up their social economic background and
the particularities of socio-cultural circumstances
of the kampung, this present study takes a close
look into the day-to-day communal viewing practice
of the kampung female viewers of the most-watched
local program on Indonesian television, that is the
television soap opera (locally known as sinetron, an
acronym of 'electronic cinema').
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