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Viewing report
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Action for the Sake of Others. Edition No. 1
VDM Publishing House, Aug 2008, Pages: 116
The goal of this study was to transfer the
theoretical concepts of social identification and
organizational identity into practice and to discuss
their applicability and usefulness in a real-life
setting. The setting chosen was a Nongovernmental
Development Organization.
The self-definition in terms of group membership
leads to intrinsical motivation to enhance the
group’s aims. In terms of organizational science, the
identification with an organization’s identity leads
to increased discretionary member commitment and has
specific implications for leader behavior, resulting
in the concept of prototypical leadership. NGDOs are
particularly interesting for these concepts since
their members’ devotion is usually exclusively
voluntary and the moral motivation indicate
the need for a focused and unambiguous identity.
Accordingly, leadership in this setting faces
specific difficulties.
Based on an integrative theoretical model combining
the core concepts, a qualitative case study was
implemented. Interviews with leaders and followers of
a small NGDO were conducted in order to detect their
perceptions of the organizational identity and
identification as well as resulting behavior.
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